Wen I. Chang and Rule #9
February 6, 2008
I was delighted to meet another Networked Economy visionary at the ALIS show last week : Wen I. Chang, founder and president of San Francisco-based Atman Hospitality Group, Inc., a green hotel developer of properties such as the GAIA Napa Valley Hotel in American Canyon, California.

He puts a new twist on relationship-relevant Rule #9 of the Networked Economy; Chang uses the technology of architecture (“Architecture is frozen music,” said he) to bend non-supple materials and to help people relate to a deeper part of themselves. Chang told me Atman, his company’s name, means “the sea of God in our heart, which is our true nature.”
The man is forthright about his vision and mission. “Why green?” he asked the audience attending the ALIS panel on “How to Develop a Green Hotel.”
“The collective human consciousness is emerging up, and it’s showing here.” “We try to shift the mindset of separateness to oneness with nature,” Chang continued. “To create the new experience, we offer the emotional connection.”
Chang believes the true green hotel expresses the harmonious duality of “left brain reason and right brain rhyme”.
“When we create this environment, the customer dares to dream back to their true nature. Then the hotel is no longer just a place to stay; it becomes a place to journey and to dream. A place, a journey, and a dream.”
Green panelists Bill Reed, Wen Chang, Mike Freed and Marty Collins.
It’s refreshing to see this visionary interpretation of the generally fast-paced, techno-heavy expressions of the Networked Economy.
Thank you, Mr. Chang.
Entry Filed under: Atman Hospitality Group, Bill Reed, Marty Collins, Mike Freed, Wen Chang, architecture, green building, green hotels, networked economy, sustainable building. .
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1.
larryvance | July 29, 2008 at 4:53 am
Whether you need just a place to stay, or “a place, a journey, and a dream”, there are a lot of ways that responsible citizens can help to reduce damage to the earth – and ourselves in the long run. One easy thing is to pick “green” accommodations when available, not just those who say they’re doing something, but those who actually are. You can do this through a website I’ve run across recently, iStayGreen.org, where you not only locate green hotels, but rate them, which puts pressure on hoteliers to do as much as they can to be well rated.
Uniquely, the site features a social networking system, so groups with like interests can get together, advise each other and exchange information. It’s about time something like http://www.iStayGreen.org came along.
2.
Julie | July 29, 2008 at 11:53 am
Thanks for the tip, Larry. I know of several hotel operators who are looking for a social networking platform around which to build communities for their destination properties. I suggested http://www.ning.com, and appreciate your insights as well.